salecentre-Urban Nest 城市蜂巢(概念)

NAME: Urban Nest 城市蜂巢
CLIENT: Gemdale 金地地产
SIZE: 1700m²
LOCATION: Wuhan,Hubei 湖北武汉

Aiming at the group of young age customers, the theme of the "Urban Nest" is used to compare each family in the community as a nested unit. Combined with the current lifestyle of young people pursuing fashion, yearning for freedom, and health, we have built a collection store background that integrates fitness, leisure coffee, and sports brand. From a visual point of view, not only we have a honeycomb roof that can be seen outdoors, the indoor entrance is a fat-reducing staircase, and there are large green plants and fitness equipment to show you an experience of walking in the forest. If you go up by elevators, the sightseeing elevator in stained glass is like a time machine taking you to a new world.

针对年轻刚需客群，以“蜂巢”为主题元素，将社区里的每个家庭比作蜂巢单元，众多家庭组成了一个大的蜂巢。售楼处所在建筑是一个横跨城市道路的天桥建筑物，建筑位置醒目内部通透，将整个顶部做成了一个大的蜂巢状，使得无论置身室内还是远处眺望蜂巢造型都足够吸引眼球。结合当下年轻人追求时尚、向往自由、健康向上的生活方式，我们在内部植入了集健身、休闲咖啡、运动品牌体验为一体的集合店背景。视觉点上我们不仅有室外都能看到的蜂巢顶，室内入口处就是一个减脂楼梯，并设有大型绿植和健身器材，给你在森林漫步的体验。如果你选择电梯上楼，彩色玻璃里的观光电梯像是一个时光机器将你带到一个新的世界。二楼整体俨然是一个运动集合店，在蜂巢顶最低处设有一个超大的万花筒，好奇的你可以去看看里面有什么秘密。大多选用天然木饰面、肌理漆、水磨石等环保材料，通过多处视觉记忆点努力营造出一个让大家能够参与体验的有温度的空间。